Starting from a basic logo design request to developing a comprehensive, timeless brand identity kit, the client and I focused on reaching out to young home-buyers. While traditional methods like door-to-door sales and cold calls remain important, we recognized social media and web platforms as the most effective channels to connect with them. To streamline the home buying journey for this demographic, we opted for a minimalist voice, clean visuals, and a concise messaging strategy. The brand identity kit adopts an approachable tone, making the home buying process more accessible for our target audience.